We're ready for the holiday season and can't wait to help you dazzle the people you love with the unexpected and unique.
The store is full of new surprises. Today was a banner day for deliveries (the UPS kind - we expect the Obama Nation deliveries to hit the US in about nine months!). Of the multitude of boxes which arrived on our doorstep we are most psyched about the one which arrived from Argentina.
The Neumatica story begins...
When used rubber inner-tubes from tires of any kind of vehicle are discarded, it takes more than 500 years to decompose, and if burned they are highly contaminating.
Around 100,000 tons of this material is disposed every year, only in Argentina.
Recycling is a compromise with the planet, and fashion has to do its part.
Two years ago, Neumatica decided to save inner tubes and make them roll again, turning them into daily design objects.
All rubber inner-tubes are plain and have no texture when new, but after being used the heat of the tires transfers the design to them, so you will find multiple textures in Neumatica products.
Each finished piece has the story of many miles driven.
We love the up-cycled, earth friendly nature of these bags. We love the idea of toting around the untold stories of many thousands of miles. And if you don't love them for any of the above reasons, we believe you will love them for their urban chic appeal.
See them here... Take me there!